Offline Acquisition Lead

There's no playbook yet for how RUME wins and acquires customers offline (IRL). I'm looking for a key early employee to solve real growth and build something meaningful.

To be direct, this is really a search for the person who could run part or all of this entire program within 1–3 years. You'd start hands-on and commission-based, working directly with me. As you prove you can build, compensation and responsibility scale with you (the faster the better). No artificial ceiling or middle management to climb past.

What follows is a breakdown of the company, the role and its growth path, compensation at each level, who will (or won't) thrive here, and what happens if it doesn't work out.

If this page excites you, we may be a good fit. If it seems like a bit much, we're probably not.

Cooper Herrera
Cooper Herrera
Founder

  1. Acquire Your First Customers (Commission-Based)

    Personally get in front of students and start creating real online customers. Try sampling, events, referrals, organizations, flyers, direct outreach, or whatever else seems worth testing. The point is to get real reps and learn what actually moves people.

  2. Crack the Playbook

    Keep testing until you understand a repeatable way to acquire students — not one lucky event, but something you can explain, repeat, measure, and keep improving.

  3. Build the Team and Scale (Base Pay + Bonuses)

    Payment shifts here from commission to a base plus performance bonuses — structured together so it's a clear step up for you. Once the playbook works, scaling and team-building are the same motion. Recruit and train other students to run the playbook across campus, push volume up through more activations and touchpoints, and start phasing yourself out of every direct interaction. Stay close enough to the ground to keep improving the playbook while you multiply it through people.

  4. Launch New Markets

    Take the full playbook into another campus or city. Set up the first meetings, run the first activations, establish what works locally, and recruit and train people who can keep it moving.

  5. Establish Local Ownership

    Develop a strong local operator or lead who understands the system, owns the day-to-day execution, and can keep growing that market after you move on to launching or overseeing the next one.

  6. Run It Nationwide

    The end-state is not "be a campus ambassador." It's potentially overseeing a nationwide network of campuses, local leaders, operators, and activations — something that could eventually be producing thousands of physical activations every week without requiring you to personally run each one.

How you get paid

Simple, aligned, uncapped.

  1. $15 Per new customer

    You earn $15 for every new online purchasing customer you drive. Whether through sampling, pop-up shops, flyers, partnering with groups/clubs, organizing events, or anything else, all avenues are open. Commission is tied to the tracked online purchase, not a prescribed activity.

  2. + $30 If they subscribe

    How it works: about 3–4 weeks after their first purchase, customers get invited to subscribe/become a member. If they take it, the $30 credit hits your dashboard automatically.

    If a customer you brought in later subscribes, you earn an additional $30. This is where you make real money — 20 subscribers puts $900 in your pocket; 50 non-subscribers get you $750.

    We'll work together end-to-end on the funnel for the people you bring in — improving subscription conversion is a shared project.

Where this leads

My ideal outcome is that you quickly become too valuable for the original commission arrangement, because that means I've found the person who can actually build and eventually lead part or all of this function.

That being said, I'm not going to move someone forward just for the sake of giving them a bigger title. We need to actually crack each stage, understand it, make it repeatable, and keep improving it before we build the next stage on top.

But our incentives are completely aligned: I have nothing to gain by keeping a great person stuck at a smaller stage. The faster we create something that works and you become capable of owning more, the faster I want to expand your responsibility, role, and compensation.

No fixed hours

The starting arrangement is performance-based, not schedule-based. There's also no magic quota — I want to see that you attacked the problem, created results, learned quickly, and have fresh ideas.

Weekly reviews

I'll be 100% available to you at all times, but we'll have a recurring weekly review meeting to see what worked, what didn't, and discuss your plans for the next week. You will be paid for this meeting time each week.

Product and resources

RUME can provide product, materials, and reasonable resources for experiments we agree are worth running. These are execution tools, not recurring "free product" perks.

Personal dashboard

You'll see the traffic, online purchases, subscriptions, and commissions attributed to you — exactly what your work is producing.

How we'll work

You're being given a growth problem — not a ready-made playbook.

The working relationship is collaborative: you bring initiative, ideas, and what you're learning in the field; I help pressure-test those ideas, provide context, remove roadblocks, and put resources behind the things worth testing — so we can build the playbook together.

The goal is always an online purchase. You might get there through sampling, events, referrals, flyers, partnerships, direct outreach, or something we haven't thought of yet. Every customer you drive enters an online funnel, and roughly 3–4 weeks after their first purchase, they'll have the opportunity to become a member (subscriber).

There are a lot of levers we can experiment with — the offer people receive, the landing page they hit, how we capture and follow up with leads, what emails customers receive after purchasing, how and when we introduce the subscription, the physical materials we use, where we show up, what we say, and how we turn an offline interaction into an online customer.

A note on the funnel

We have an existing post-purchase funnel in-place for new customers, but as we get a larger sample size of offline acquisition you'll have the freedom to explore making changes to those specific customer journeys.

Fit check

Am I the right kind of person for this?

I care much more about unusually high agency than experience. You do not need to arrive with a perfect résumé or a finished skill set. You do need to be the kind of person who naturally creates momentum.

Who this is perfect for
  • Unusually high agency

    Your instinct is to act, not wait for someone else to say go.

  • Energized by ambiguity

    Vague problems make you generate ideas, not freeze.

  • Fast to test

    You put ideas in front of people quickly and change your mind when the results tell you to.

  • Comfortable selling

    Talking to people and doing uncomfortable things doesn't scare you off.

  • Want real responsibility early

    You want meaningful ownership earlier than a normal internship would give you.

  • Reps over résumé

    Real results and real reps matter more than a prestigious logo on your CV.

Who will hate this
  • Checklist-dependent

    You want a task list handed to you each week to check off your list.

  • Needs external momentum

    You're comfortable waiting for someone else to build the drive.

  • Perk-driven

    You simply want free product and something to put on a résumé.

  • Avoids uncertainty

    Commission risk makes you skip experimentation.

  • Plans instead of tests

    You'd rather plan the perfect idea than test an imperfect one. You like planning but fear executing.

  • Logo-first

    You prefer prestige over gaining experience.

The downside

If it doesn't work out.

The honest downside: you spend some time on this, it doesn't pan out, and you move on. That's real, and I'm not going to pretend the time cost is zero.

Even then, you'd walk away with something real. You sold and marketed a consumer product from scratch. You worked directly with a founder in the trenches. You got early-employee experience without having to invent the product, put in your own money, craft the vision, or take on the founder-level risk of everything failing.

If that's what you're after right now, this is the job for you, regardless of how the story ends.

Let's talk.

If this excites you, email me at .
Send whatever you want. If you seem like a fit, I'll reach out to set up a call.
Can't wait to hear from you.